Legwear, bodywear & swimwear
PUMA's history
PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. For more than 70 years, the brand draws strength and credibility from their heritage in sports.
The “Schuhfabrik Rudolf Dassler (RUDA)” was registered as a business in January 1948, commencing operations a few months later on June 1, 1948. It took another four months until the PUMA brand was born: on October 1, 1948 “PUMA” was registered at the German Patent and Trademark Office. In December 1948, in a letter to partners and customers, Rudolf Dassler announced his decision to name the company “PUMA Schuhfabrik Rudolf Dassler”. The details of the new company were added to Germany’s commercial register on January 14, 1949.
About stichd
In 2012, PUMA acquired its Dutch licensee Dobotex, which has been designing, developing, producing and distributing PUMA socks, fanwear, swimwear and bodywear since 1997.
In 2019, Dobotex starts a new chapter by combining with logistics group Dobologic and merchandising specialist Branded to relaunch themselves with a new brand identity – stichd.
Product licensing company stichd has today begun a new chapter, combining three companies into one to build on decades of experience in designing and creating the highest quality bodywear, legwear, swimwear and fanwear for some of the world’s leading brands.
stichd, fully owned by sports company PUMA, aims to use its new corporate identity to become a globally recognised player which builds long-term relationships with brands to expand into new business areas.
stichd has more than 500 employees and has posted double-digit growth rates every year since being taken over by PUMA.
For more information about stichd, please visit http://stichd.com/
Highlights
Puma 3-Pack Crew Socks
Puma 2-Pack Basic Boxershorts
Puma Logo Swim Shorts
Puma Racerback Swimsuit
