Our History
1997
Brands Leaders start, opening the first store in Amares, Braga, named Planeta D.
1999
Diversification, by entering the B2B market.
2000
Opening of Brands Leaders' headquarters.
2009
New headquarters with 3000m2.
2015
Expansion by acquiring FUXIA and opening new stores in Braga, Guimarães, Porto, Vila Nova de Gaia and Viseu.
2016
Opening of the concept store B.A.E.
2017
Brands Leaders, SA is founded as a company and starts rebranding. Opening of the first VEIN store.
2018
Opening of the flagship B.A.E. store in Porto. Brands Leaders becomes the official distributor of adidas and Reebok in Portugal.
2019
E-commerce: launch of B.A.E.'s online store.
2020
Launch of Fuxia and VEIN's online stores.
2021
New brand launch. Exclusive partnership with spanish company Base Detailsport, for the opening of 30 stores in Portugal.
2022
Brands Leaders celebrates its 25th anniversary. Introduction of a new corporate strategy and reorganization of business areas.