BEFORE ANYONE ELSE
The Identity
The B.A.E. project was born in order to fill a gap in the portuguese market.
A destination for premium products, from a curated selection of multi-brands, footwear, apparel and accessories.
The goal is to be a progressive retail establishment, pushing boundaries to provide the customer an exceptional shopping experience.
The first concept store opened in 2016, in Guimarães, followed by the opening of the flagship store, located in the iconic Rua de 31 de Janeiro, in the center of Porto. Both stores were designed to push the boundaries of retail and to provide the customer an exceptional shopping experience.
The gallery, the museum, every single detail provides innovation and improves customer experience. More than just a store, B.A.E. intends to be a must visit shop in Porto, and a lifestyle/fashion landmark.
Conceptual Stores
The ground floor is almost exclusively dedicated to sneakers with a touch of apparel and accessories to give a taste of what’s upstairs. The first floor has a more exclusive feel, more focused on apparel, from premium brands.
Also on the first floor – the B.A.E. Museum – it provides exclusive insight into the history and evolution of sneakers. Presenting classic and original kicks – some of them are over 50 years old, like the OG adidas Stan Smith.
On display, but not for sale.
Prime Location
Porto
A historic building, in a historic street, 31 de Janeiro, in a city that is in vogue. B.A.E Porto is located in a historic building that is part of the UNESCO World Heritage, right in the center of Porto.
Rua de 31 de Janeiro, 235
4000-543 Porto
