Leadership

Behind Brands Leaders history is Frederico Serrão’s dream. At a very young age he decided to have his own sports store and with a lot of work, ambition and resilience, Frederico started to build his business, always looking forward and never giving up.
Later, and with the support and management of Vânea Silva, the company went through a restructuring process and many achievements that they are proud of.
Passion and hard work turned their small store into the largest company operating in Portugal in its sector. A company that conquered brands and markets, always focused on serving customers and suppliers with excellence and offering a great workplace for their employees.
Brands Leaders is now a solid and continuously growing company, always presenting itself to the market with innovation, dynamism and a lot of determination.