Our Philosophy

"Leadership is the capacity to translate vision into reality."

Warren G. Bennis

Mission

To provide excellent products and services to customers, attracting the best talent to the team, and maximizing the company’s value creation, loyalty, and sustainability.

To be a leader in the retail distribution market for sporting goods and urban fashion in Portugal and a strong presence in the Spanish market;
To be a reference of excellence in products (representing strong brands with differentiated proposals);
To be recognized as the best choice for customers, continuing to lead trends for the next 25 years;

Vision

Values

  • Establish relationships with customers based on preference and satisfaction;
  • Communicate with talent and passion for the product;
  • People first! They are the most valued asset;
  • Valued and committed employees;
  • Integrity;
  • Excellence in results;
  • Leadership in the market.