Building a better, more sustainable future.

Levi's history

In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873. Today, we call them “blue jeans.”

What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in—they lived their lives in, too. But Levi’s® are more than that. They’re the purest wearable form of authentic self-expression. They bear the markings of life, the shapes of our bodies, the memories of our adventures.

Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans.

Highlights

501® Original Fit

Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.

  • The original blue jeans
  • Levi’s signature straight fit
  • A blank canvas for customization and self-expression

Original Crewneck Sweatshirt

What’s not to love? This versatile staple will go just as well with cut-off shorts as it does with pleated chinos

  • Soft French terry meets a classic silhouette
  • An easy-to-style staple you can wear with pretty much anything
  • Made from soft French terry
  • Detailed with Levi’s® iconic logo

Standard Housemark Tee

Levi’s® t-shirts and denim were made for each other.
Classic and comfortable cotton tee with the signature Levi’s graphic across the chest.
Partnership with the Better Cotton Initiative to improve cotton farming globally.

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