100 years in sport
Hummel's history
Above all, they love the game and don’t hesitate to bring KARMA into play when the opportunity arises. Because they believe there are important fights to be fought outside the pitch too. Hummel supports the anti-heroes, lift up the underdogs and challenges conventions. And they fight for inclusive communities, empowerment, and game changing perspectives.
This is how Hummel is CHANGING THE WORLD THROUGH SPORT. One game at the time. Let’s play.
Values
The CHARACTER of Hummel is defined by joint team effort. Their teams are challengers that won’t conform and aren’t afraid to take a stand and speak up for what they believe. No matter what they do, they’re doing it together. Taking on every challenge they face. Because it takes courage to drive change. To stand out. And that’s Hummel’s attitude.
At heart, the brand is shaped by their DANISHNESS. They fight for equality and inclusivity. For them, the pitch is not a battlefield. It’s an arena to share greatness. And they’re always driven by progress. Bringing honesty, heart, and passion to the game. It is the brands’ core. Their home – and their culture.
Highlights
MONACO 86
Monaco 86 is a blast from the past. The original Monaco runner was released back in ’86 and took inspiration in the famous Monaco racing grand prix. The archive revival includes the original panelling but is updated with a re-designed outsole and covered in soft synthetic suede with an engineered mesh, TPU print overlays and strong hummel branding on the quarter of the shoe. The traditional die-cut silhouette offers a contemporary look while paying tribute to the brand’s proud heritage.
ST POWER PLAY
A tennis-inspired silhouette, the ST POWER PLAY fuses the upper of the archive fave POWER PLAY with the MINNEAPOLIS sole unit. The low-cut silhouette pairs a clean upper with a soft EVA and rubber outsole for added comfort. As forever-cool as kicks will ever get.
VM78 CPH
Tweaking an extremely popular heritage silhouette, the VM78 CPH offers a modern take on an archive classic, featuring an original rubber outsole, a nylon upper with suede detailing and a classic T-toe. The slimmer silhouette adds a contemporary look while strong hummel branding pays tribute to the brand’s proud heritage. The lush suede is sourced from tanneries certified by the leather working group. Entering a new era for a true classic.
